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3 Locations-3 Dates- Registration Now Open!

The Best Coast Business Engagement Tour

The California Workforce Association and TAD Grants are partnering to facilitate The Best Coast Business Engagement Tour training in 3 California cities, Long Beach, Fresno, and Sacramento. The topics that will be covered include:

Building Trust and Relationships with Business: Building a strong relationship with the business community is the foundation to all good business services efforts.  True business engagement requires a focused effort on establishing trust and respect among other key elements. Learn the seven ways in which strong relationships are built with the business community and leads to synergy between workforce and business.

Outreach; Messaging, Branding, Using Data to Recruit: Effectively marketing to local businesses is imperative to expressing the value your workforce services can provide. Expressing value through targeted messaging, dynamic branding and compelling data need to be strategically used to maximize engagement. Understand best practices for using data to engage and recruit employers through data predominant messaging and value added branding strategies.

Recruitment; Gaining Buy-In, Business Language and Communications:Understanding the goals and growth plan of each business you engage is a critical part of engagement. In order to understand what they might need, you must first understand where they are and where they are trying to go. Learning the appropriate techniques for creating an open Only then can you move into identifying possible solutions and a service delivery strategy. Learn how to open communication channels by identifying a shared language and increasing buy in from the business community.

Simplifying Accessibility to Business Services: Using technology and designing innovative and creative solutions for easily accessing and utilizing workforce services is paramount to all engagement strategies. Learn about national best practices for the use of technology, specialized business services teams. Understand how increasing immediate access will increase efficacy and bridge the gap between the demands of business and supply of qualified employees.  

This training is open to all Economic Development staff, Workforce Board Members and their staff.  



August 20th @ The Westin, Long Beach

September 24th @ Clovis Veterans Memorial District, Clovis

October 15th @ Holiday Inn Capitol Plaza, Sacramento

Early Bird Registration:

$349.00-includes session admission, all day refreshments, lunch, and afternoon snack.

*Closing dates: Long Beach (July 6th, 2019), Fresno (August 17th, 2019), Sacramento (September 7th, 2019)

Group Registration:

$349.00-includes session admission for 3-5 guests, all day refreshments, lunch, afternoon snack.

*Closing dates: Long Beach (August 13th, 2019), Fresno (September 17th, 2019), Sacramento (October 8th, 2019)

General Registration:

$399.00-includes session admission, all day refreshments, lunch, afternoon snack.

*Closing dates: Long Beach (August 13th, 2019), Fresno (September 17th, 2019), Sacramento (October 8th, 2019)

*For payments using a purchase order or check, please contact

Later Event: August 22
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